The Green Digital Experiences in the Rogla-Pohorje Tourist Destination (Tenders for co-financing the development and promotion of tourist offers of the leading tourist destinations in Slovenia)
Duration of project: 8th January 2018 – 30th September 2019
Co-financing amount: 202,475.23 €
Co-financing programme: European Regional Development Fund
The Rogla-Pohorje Tourist Destination (hereafter RPTD) which comprises of the municipalities of Oplotnica, Slovenske Konjice, Vitanje and Zreče, is a relatively young destination, still positioning itself in the market. By connecting the four municipalities to the Rogla-Pohorje Tourist Destination, we cooperate as a uniform tourist destination in accordance with common strategic documents, "The Rogla-Pohorje Tourist Destination Development and Marketing Plan 2017-2021" and individual municipal strategic documents which we follow in planning and implementing our activities and are also in compliance with the new Slovenian Tourism Sustainable Growth Strategy 2017-2021.
LTO Rogla-Zreče, GIZ is a formal interlocutor of the Slovenian Tourist Board (STB), which has recognized the Rogla-Pohorje Tourist Destination as one of the leading destinations within Alpine Slovenia.
As part of the project, we performed activities in three sections of content:
Section 1 - Management or administering the project
Coordinating activities, demand and orders, preparing and entering into contracts with selected contractors. Issuing orders and receiving invoices for performed activities and transferring them to the cost center of the project. Designing project content and editing content in digital channels. Participating in information workshops of the Ministry of Economic Development and Technology on the topic of a public tender for co-financing the development and promotion of the tourist offer of leading destinations in Slovenia.
Section 2 – Development of tourist products
Conducting a training in 3D design, animation and content creation of enriched and virtual reality applications - Maya 3D Autodesk training. The contractor, the Project Team and the tourist providers, designing integral tourist products in the field. Designing a 5-star experience based on Integral tourist products. Organizing workshops to improve the quality of tourist products.
Section 3 – Establishment of modern digital tools and digital promotion of tourist offer
The website www.rogla-pohorje.si, the mobile applications: The virtualization of the Dwarf Educational Trail and enriched reality in the Žiče Charterhouse. The digital bilingual destination newspaper, photo and video gallery with promotional videos, virtual 360° walks, website texts. Translation and proofreading (of the newspaper and website). Digital marketing training (participation and implementation of workshops). Online advertising and leasing of media space. Establishment of information and reservation system.
The investment was co-financed by the Republic of Slovenia and the European Union from the European Regional Development Fund.